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We all want to be remarkable.Your business demands it. Our communities crave it. You know you’re on the right trajectory when opportunities launch you into unexpected directions you never thought possible. Join Kate Volman and fellow marketing strategist Kyle Sexton every week as we explore ideas you’re not considering, share stories from others like you who despise mediocrity, and discover how whatever you’re building has the power to change your business. Change your community. Change your trajectory.

  1. All Episodes
  2. 2019
  3. 09

Six Mental Triggers for Better Marketing

Sep 26, 2019

There are six different ways you can compel your future clients to pull the trigger on buying from you. The more of these you can use in your marketing, the higher your conversion rate. 

Kate loves that Kyle finally brought a list. It makes him look prepared. 

1. Scarcity:  Bonuses go away or the option to...

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The Fight Over Marketing Automation

Sep 13, 2019

Kate and Kyle argue about whether or not marketing automation is working. 

Kyle admits he's been using Kate's email address to sign up for random marketing emails. 

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