Sep 26, 2019
There are six different ways you can compel your future clients to pull the trigger on buying from you. The more of these you can use in your marketing, the higher your conversion rate.
Kate loves that Kyle finally brought a list. It makes him look prepared.
1. Scarcity: Bonuses go away or the option to...
Sep 13, 2019
Kate and Kyle argue about whether or not marketing automation is working.
Kyle admits he's been using Kate's email address to sign up for random marketing emails.
Aug 1, 2019
Kate loves her scheduling app and Kyle loves his too. But they are different. Maybe we should battle?
Scheduling software can make you more accessible to your clients or team. As Kyle always says, "If you're easy to love, you're easy to share." #winning
Kyle thinks you should pay for the free tech tools you love...
Jul 24, 2019
Kate's company is hiring. Kyle is thinking about applying.
There's a difference between hiring and recruiting. Large employers with entry level jobs hire people. But specialized companies use the term recruiting as it related to finding key employees who they call talent.
When you're looking for talent, you're not...
Jul 10, 2019
Do you have a mentor? Several, perhaps?
While you're looking up, remember that others are looking up at you. Why not bring them up with you?
This episode is all about Mentorshipping: Mentoring your audience in a more personal way.
So that whole thing about, "Don't look down?" Look down and help them up.