Preview Mode Links will not work in preview mode

We all want to be remarkable.Your business demands it. Our communities crave it. You know you’re on the right trajectory when opportunities launch you into unexpected directions you never thought possible. Join Kate Volman and fellow marketing strategist Kyle Sexton every week as we explore ideas you’re not considering, share stories from others like you who despise mediocrity, and discover how whatever you’re building has the power to change your business. Change your community. Change your trajectory.

Jan 2, 2018

This episode is awesome. I know we said that about the last episode. Maybe we're just getting better at this. Here's what happened...

Kate cries a little tear at the thought that not everyone wants to be remarkable. What the what? 

Kate and Kyle discuss how brands like Geico and Toyota want you to put them on your...


Dec 28, 2017

Kate makes another reference to Juicy Jeremy while she teaches Parkinson's Law and SMART goals. (1:30)

Kyle admits that he tried using an email auto-responder telling people - including his boss - that he's a busy person and will respond to emails at 11am and 4:30. #employeefail 

"Breaking News, Internet," declares...


Dec 26, 2017

Kate is crushing on Tara Brach's book Radical Acceptance

Kyle goes on a tangent to talk about Net Promoter Scores (again) and Kate makes a face (12:40) as she pretends he's on topic. 

Athletes have a special kind of mental toughness. Kate's approach to mental toughness is to surround herself with the right coaches and...


Dec 26, 2017

Testing in a small audience before you hit the big stage


Dec 22, 2017

Identify your ideal clients